(Optional)[INSERT SALE, TAGLINE/MISSION OR CALL OUT TO YOUR AUDIENCE]

[THE HOOK Headline]

[Insert Subheadline]

Watch This Video ↓

 

[The Struggle Headline]

[Insert Subheadline]

What this might include:

  • A few short paragraphs that describe the buyer’s real pain points
  • Specific examples that reflect their day-to-day struggles
  • Frustrations, dead ends, things they’ve tried before that didn’t work
  • Maybe even an inner thought or fear they wouldn’t say out loud

Tips for writing this section:

  • Start with “Maybe you’ve…” or “You’re not alone if…”
  • Use simple, conversational language — no need to dramatize
  • Don’t fix the problem yet — just sit in it with them for a second

[Hope Shift Headline]

[Insert Subheadline]

 

What this might include:

  • A shift in tone: calm, reassuring, confident
  • A few lines that spark belief and possibility
  • A soft bridge into your method or approach
  • Optional: a rhetorical question like “What if it didn’t have to feel this hard?”

Tips for writing this section:

  • Keep it short — this is a gentle transition, not a TED Talk
  • Use language like: “But what if…” / “Imagine if…” / “Here’s the truth…”
  • Avoid hype — focus on clarity, calm, and a sense of grounded possibility

[Why You're The One To Help Headline]

[Insert Subheadline]

What this might include:

  • A short origin story: how you figured this out
  • One or two clear credibility markers: experience, results, transformation
  • A sentence or two that ties your journey to their current challenge
  • Optional: a short “why this matters to me” — people buy from people who care

Tips for writing this section:

  • Start with a moment they’ll recognise — “I used to feel exactly like this”
  • Remember, this isn’t your life story — it’s a trust bridge. Keep it purposeful.
  • Show how you solved a problem similar to theirs
 

["Social Proof: Insert Stand-Out Quote"] 

["Insert second stand-out line"]

Tips for writing or collecting this section:

  • Use specific outcomes — “I doubled my income” is stronger than “It was great”
  • Pull direct quotes from feedback, surveys, or DMs
  • If you’re just starting out, use feedback from peers, beta testers, or even friends who tried it

- [Insert Full Name & Location]

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- [Insert Full Name & Location]

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- [Insert Full Name & Location]

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- [Insert Full Name & Location]

[Why Other Things Haven't Worked Headline]

[Insert Subheadline]

 

What this might include:

  • Gaps in other programs or solutions that your offer fills
  • Reasons why free content didn’t help — like lack of accountability, generic advice, or no clear system
  • Outdated or overcomplicated methods your audience has tried
  • Myths, misleading tips, or advice from unqualified voices in your niche 
  • One sentence that flips past frustration into future possibility

Tips for writing this section:

  • Gently highlight why other approaches haven’t worked
  • Avoid blame — show empathy for the effort they’ve already made
  • Don’t bash other creators — just contrast your method with clarity
  • Be honest, direct, and reassuring

[Your Unique Approach Headline]

 

What this might include:

  • A simple breakdown of your particular method or process (steps, stages, pillars, etc.)
  • An explanation of how it helps them solve their problem faster or more simply than doing it alone
  • A sentence or two that highlights what makes it different or doable

Tips for writing this section:

  • Keep it short — just the big picture, not every module
  • Focus on what makes your process unique, simple, or faster to follow
  • Use visual language or structure if you can (3 steps, 4 pillars, etc.)

Stage One:

[Insert Headline]

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Stage Two:

[Insert Headline]

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Stage Three:

[Insert Headline]

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Call To Action →

[What Life Could Look Like After Headline]

 

What this might include:

  • Specific emotional or tangible benefits they’ll experience
  • “Imagine if…” style statements that spark vision and motivation
  • Real-life examples of what success can look like in action

Tips for writing this section:

  • Focus on how their day-to-day might improve — not just surface wins
  • Get emotionally specific (calmer mornings, confident launches, deeper connection)
  • Avoid vague claims like “change your life” — show what that actually means

[Insert a "Proof of Result" Image or Video Above & Describe What The Image Shows.]

e.g. Jake (Picture) - “Brian's transformation before and after 90 days”. Olivia (Screenshot) -"Sarah's up 30% on her initial investment in just 12 months". Isabella (Video) - "Kate's incredible voice, before and after just 2 months!."

[Insert a "Proof of Result" Image or Video Above & Describe What The Image Shows.]

e.g. Jake (Picture) - “Brian's transformation before and after 90 days”. Olivia (Screenshot) -"Sarah's up 30% on her initial investment in just 12 months". Isabella (Video) - "Kate's incredible voice, before and after just 2 months!."

[Insert a "Proof of Result" Image or Video Above & Describe What The Image Shows.]

e.g. Jake (Picture) - “Brian's transformation before and after 90 days”. Olivia (Screenshot) -"Sarah's up 30% on her initial investment in just 12 months". Isabella (Video) - "Kate's incredible voice, before and after just 2 months!."

[What's Inside The Program Headline]

[Insert Subheadline]

[Module #]

[Module Title]

  • [Benefit Focused Title]
  • [Benefit Focused Title]
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  • [Benefit Focused Title]
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[Module #]

[Module Title]

  • [Benefit Focused Title]
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[Module #]

[Module Title]

  • [Benefit Focused Title]
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[Module #]

[Module Title]

  • [Benefit Focused Title]
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[Module #]

[Module Title]

  • [Benefit Focused Title]
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[Module #]

[Module Title]

  • [Benefit Focused Title]
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[Module #]

[Module Title]

  • [Benefit Focused Title]
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[Module #]

[Module Title]

  • [Benefit Focused Title]
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  • [Benefit Focused Title]

[Plus Bonuses: Headline]

[Bonus #1 Headline]

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[Bonus #2 Headline]

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[Bonus #3 Headline]

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[Invitation Headline]

[Insert Subheadline]

âś… [Insert feature with benefit]

âś… [Insert feature with benefit]

âś… [Insert feature with benefit]

âś… [Insert feature with benefit]

âś… [Insert feature with benefit]

âś… [Insert feature with benefit]

More Than $x,xxx In Value!

 Normally $xxx 

 Just 1 Payment Of 

 $xxx! 

Call To Action →

[Guarantee Headline]

 

What this might include:

  • A clear, calm guarantee (e.g. refund policy, cancel anytime, no pressure)

Tips for writing this section:

  • Keep your guarantee simple, specific, and trustworthy — Show them it’s safe to say yes, and that you stand by your offer
Call To Action →

[FAQ Headline]

 

What this might include:

  • Direct answers to common doubts or hesitations
  • Reassurance around effort, results, tech setup, support, or time commitment

Tips for writing this section:

  • Answer the real fears — not just logistics. Speak to doubts like: “Will this work for someone like me?” or “What if I’ve failed before?”
  • Use the FAQ to ease hidden fears — Pick the top objections your buyer might have, and give calm, honest answers that build trust.
Call To Action →

[Final CTA Headline]

 

What this might include:

  • A direct invitation
  • A reminder of the transformation
  • A strong CTA button 
  • Authentic urgency or scarcity 

 

Tips for writing this section:

  • Don’t introduce anything new 
  • Speak directly to one person — like a real conversation
  • Anchor the invitation to their desired identity — not just what they get, but who they become
  • Use action-oriented language that makes clicking feel like momentum “Start Your Program Today.”

 

Call To Action →